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Date: Wednesday, March 24, 2010
Time: 5:30 pm - 7:30 pm
Place: Morgan Stanley Smith Barney, 31 West 52nd Street, 23rd Floor, New York City, New York 10019
Directions: Subway B,D,F to West 50th; E,V to East 53rd
Cost Advanced Registration: $20 For Members ; $35 Non-Members
Cost At the Door: $35 Members
Cost At the Door: $50 Non-Members
More information email: info@nawbonyc.org
Seating for this event is limited — We recommend you pre-register to be assured of your place.
EVENT SPONSORS:
This event is hosted by Kate K. Waters, CFP Vice President-Wealth Management, Morgan Stanley Smith Barney
-- click, Member Online Registration ($20 for Members)
-- click, Non-Member Online Registration ($35 in advance)
Only cash will be accepted when paying at the door.
5:30 pm - 6:00 pm Networking
6:00 pm - 7:00 pm Panel Discussion
7:00 pm Question and Answer Period
What are today’s most effective marketing tools? How can you make social media work for you? What about your website, brochures, newsletters, and direct mail? How do free samples, promotional gifts, or special events fit into a marketing plan? Five experts will show you how to create a marketing plan that gets results. They will discuss proven strategies, techniques, and tools – and will answer your questions, giving you personalized advice. This is an incredible opportunity to learn how to drive business growth through superior marketing.
Panelists:
Mardy Sitzer is President of Bumblebee Design & Marketing. She works hand-in-hand with her clients to develop strategies, creating and implementing social media campaigns that attract new business. Her company provides web design and development, traditional branding, and marketing support. Mardy’s blog on marketing, web search, and social media is often reposted on other business sites. She also blogs and writes for the New York Enterprise Report and is a well-known speaker on inbound and outbound online marketing. Mardy’s passion is to keep her clients relevant and ahead of the competition, and to level the playing field, so that small to midsized companies can gain the ground needed to succeed in today’s competitive world. Mardy is Vice President, Communications of NAWBO-NYC.
Mary Rosenbaum is founder of Your Career by Design. She is an expert in personal branding and career management for entrepreneurs and professionals. With over 25 years of experience as an entrepreneur, an executive recruiter, a branding strategist, and career coach, she helps clients develop a systematic approach to career and business growth. Mary has worked with companies ranging in size from small entrepreneurial ventures to major organizations such as Allianz, ING, BNP Paribas, and Dresdner Bank. She has lectured on personal branding, job search structure and strategy, and transition. Mary has appeared on the Fox Business Channel and been quoted in DIA Global Forum, the Sentinel, cnbc.com, hotjobs.com, and St. Louis Today. Mary has an MBA from NYU's Stern School of Business and a BA from City College of NY.
Debbie Frank is the President and Founder of The Right Promotions. She helps companies achieve marketing objectives through the use of clever promotional products. Debbie has an integrated sales and marketing background spanning a wide range of industries – politics, non-profit, Internet, retail, publishing, and entertainment companies. She has held marketing positions at Blanc and Otus Public Relations, Ask Jeeves, and Reprise Media among others. Humor is one of Debbie’s longtime trademarks which was clearly seen in her creation of the Ask Jeeves bobblehead, a promotional product that caused a huge sensation during the Internet boom years. Always forward thinking, Debbie also helps her clients chart a greener path through her division, Go Green Promos. She has a bachelor’s degree from the University of Pennsylvania and is especially proud of her win on the game show The Whammy.
Jeri Quinn is President of the consulting firm, Driving IR. Throughout her career, she has tested and implemented a wide range of marketing methods from advertising, telemarketing, and direct mail to newsletter and e-newsletter campaigns, sports-related promotions, and vendor co-op advertising. As an early user of desktop publishing, she has produced both newsletters and catalogs. In addition to having built and sold small businesses for more than twenty-five years, she has served as a marketing analyst for Penn State University and was involved in cause-related marketing for the American Heart Association. Jeri currently uses education-based marketing to promote her coaching business, through articles, teleclasses, book discussion groups, speeches, seminars, newsletters, e-books, social media, and a soon-to-be released interactive website and blog site.
Moderator:
Jane Wesman is president of Jane Wesman Public Relations, Inc. and author of Dive Right In – The Sharks Won’t Bite: The Entrepreneurial Woman’s Guide To Success. She is currently Vice President, Programs, NAWBO-NYC. Her articles on marketing, business, and women and entrepreneurship have appeared in Inc., American Bookseller, Professional Performance, Enterprising Women, foxbusiness.com, and womenentrepreneur.com
This event is hosted by Kate K. Waters, CFP® Vice President-Wealth Management, Morgan Stanley Smith Barney.
Seating is limited, so register early before it sells out. Bring a lot of business cards, and we look forward to seeing you.
For more details, contact:
email: info@nawbonyc.org
Phone: 212.252.1100
Fax: 212.252.1800
All attendees must be registered 24 hours prior to the time and date of each event. This applies to both online and offline registration. We host our events at various locations and the venue security is often very tight. If your name is not on the door list for security clearance, we cannot guarantee that you will be admitted. Please make sure you register at least the day before each event.
No refunds or exchanges are permitted for any fee-based program or special event.
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